Cronte Care Advisory

Sandra Namirimu, MBA | Cronte Care Advisory In my last post, I introduced The Red Lipstick Theory and the financial cost of flattening the 55+ demographic into a single marketing bracket. But to truly understand why legacy brands are losing this demographic, we have to look past the corporate spreadsheets. We have to look at the floor. In the coming years, a massive wave of hidden interdependence will reshape retail. The aging consumer demands independence and exclusivity; th

Sandra Namirimu, MBA | Cronte Care Advisory A study in Consumer Psychology. Small choices, Deep meaning Loyalty among aging consumers was never brand awareness. It was brand identity formed decades ago, and never asked to be re-sold. The aging demographic is poised to grow by more than 60% over the next five years. For well-prepared brands and retailers, this represents an unprecedented, high-margin revenue surge across beauty, grocery, hospitality, and apparel. How do I know